Process
Design Flair’s process consistent of 5 key stages:
Discovery
Define
Ideate
Create
Implement
1
Discovery
We get to learn more about you and your company do. We dive deep into finding out, what you do, how you do it and why you do it.
We want to find out where your passion is for your company so we can clearly execute that in your brand and website for your users to see and feel.
2
Define
We begin analysing your existing brand or website so we see what needs developing. We will then being to research into your competitors and target audience to see how similar businesses are presenting themselves to their users.
3
Ideate
To create a successful brand and website, we will define your core values, mission, vision and purpose statement. We will also work on how your brand will convey its message through creating a tone of voice and start to ideate on the creative output.
4
Create
Once the strategy has been defined, we will begin design work on your brand and website. We will use all the research gathered to create an identity which clearly speaks to your audience.
5
Implement
Finally, we will bring your brand to life and show you how it translates over all of your brand touchpoint. We will also provide you with a brand guidelines sheet or document that you can refer to in order to keep your brand more consistent on all future touchpoints.
Interested in hearing how we can help maintain your brand?
Have a look through our carefully curated brand partnership packages, where we look after your brand.