Built For More
Discovery
Built For More is an executive lifestyle coaching business where the founder, James, helps his clients become a better version of themselves.
We have created the new and improved brand identity for Built For More and have created a website which reflects their values as well as showcasing the service they offer. We ensured that the identity and website speak to their audience whilst providing a high-end, premium feel.
Define
The initial brief provided by the client was to create a website to sell the coaching services to executives. However, during our discovery call with the client, we spoke about how their current visual identity wouldn’t attract their potential clients. We further spoke about the message and values that he wanted to convey so it can be reflected in both the visual identity and website.
Ideate
With the core values of confidence, minimalism and premium identified, we presented three moodboard options to the client which represents the colour palette and visual identity style. Upon selecting a route, three concepts were provided to the client in the form of an abstract mark, a monogram and a typographic mark.
Create
The concepts were presented to the client alongside mockups so he could see how visual identity translates over to print and digital mediums. With the final selected logo mark, we began to develop the visual language. With the logo mark having sharp corners, to complement this, we soft rounded elements on digital and print applications.
Implement
We implemented the brands visual identity and language across digital touch points such as the website and newsletter triggers. Further more, social media examples were created so the client can see how the brand can be used on social media platforms to maintain brand consistency. Upon completion of the project, a brand guidelines and website guidelines document were provided to the client so he can manage and maintain his brand.
Client feedback
“Shivali was simply outstanding. The brand and website end result has been superb, but it's the journey to that destination that made all the difference. Built For More was a new business venture for me and I knew what I wanted in my mind, but Shivali translated my scrambled thoughts into something I'm super proud of. Put simply, I couldn't have delivered an end product without Shivali's support and genuine interest in the business. I wouldn't hesitate to recommend Design Flair to anyone needing their services and a huge personal thanks to Shivali for her support through this process and for the end result.”
James - Built For More