The Alchemy
Discovery
The Alchemy is a creative agency where they fuse freelancers with clients to create a powerful team of creatives.
They approached me in designing and developing their website. The website would be used to show who they are, what they do and how they do it.
Define
During the initial call with the client, we went through the expectations of the website alongside examples of current websites that they like the look and feel of.
Ideate
With the brand guidelines provided, I explored different layouts and further explored the brand language to see how the brand translates digitally. With low-fidelity wireframes created, these were sent to the client for approval so they can get a feel of how the website will flow with their copy.
Create
We further developed the digital design of the brand by introducing alchemist symbols which further evokes their message. The designs were created during the high-fidelity wireframe stage where we started to introduce colour, typography and graphics.
Implement
Once the client signed-off the high-fidelity wireframes, we began to develop the website using Squarespace. Custom code was added in to the website to allow their brand fonts to be reflected and to add custom features such as the double button in the main navigation on desktop and for the logo wall on the ‘who are we’ page to be shown in two columns to optimise scrolling on the mobile view.
